
South Easter Book Company announces release of rental option for college bookstores
MURRAY, Ky. South Eastern Book Company (SEB) (www.sebook.com) recently announced the release of SEB Rental, the company textbook rental solution for college bookstores.
SEB Rental allows college bookstores to cater to the needs of today's college students by offering an online textbook rental program. SEB customizes each bookstore rental site using the appropriate school colors and bookstore logo. Unlike its competitors which require a seven to ten day turnaround, SEB guarantees that a bookstore rental site will be live within three business days of the customer initial request.
"SEB Rental was designed to help college bookstores stay competitive. Textbook rental has changed the marketplace and saved students millions of dollars," said Chuck Jones, CEO of South Eastern Book. "We are continuing our partnership with college bookstores to help them progress into the rental market in a fast and efficient way."
The company provides necessary customer support and IT assistance, and even facilitates customers textbook returns. SEB will assume any losses associated with students failure to return textbooks, and bookstores collect 10 percent commission on all rented textbooks through their SEB rental site.
Effective promotion is the key to any successful textbook rental site. SEB provides a comprehensive assortment of customized promotional materials to drive traffic to bookstores rental sites and help ensure their success. SEB Rental offers an intuitive store reporting function which allows bookstores to track the success of their rental site by accessing, exporting and printing reports.
Tuition and fees at public four-year colleges have increased an average of 5.6 percent per year over the past decade, according to College Board Advocacy and Policy Center. As a result of the climbing cost of education, many college students are searching for new ways to save money. With the average student spending an estimated $1,100 on textbooks each year, many are turning to textbook rentals as a cost-effective alternative to buying new and used titles.
"The number of textbook rentals has grown exponentially over the past year," said Kenny Roth, president of South Easter Book Company. "Because of South Eastern Book Company growing inventory, combined with our partnership with CollegeBookRenter.com one of the most prominent online textbook rental companies in the industry we have the tools and resources today college bookstores need to start their own online textbook rental programs."
South eastern Book Company is a full-service wholesale textbook company that has been in business for over 30 years. Located in Murray, Ky., SEB is the largest company owned by the C.A. Jones Management Group, LLC, and the fourth largest wholesale textbook company in the nation. SEB prides itself in providing second-to-none customer service and the highest quality in new and used college textbooks. Visit www.sebook.com to learn more.

